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Online dating: Why it pays to go niche

March 13th, 2014 | Posted by admin in Dating Start-Up Ideas | Online Dating

Statistics are overwhelming: online dating industry is worth billions of dollars and it becomes more popular with each passing day.

Check for example and

Many people are interested in meeting their match online. It is natural that they would like to meet people who match certain criteria. For example, some prefer their future partner to share the same religious beliefs; some would like to date pet lovers; and there are others who wish
their future life partner to share the same hobbies and interests. This is where the super-tailored dating sites come into the scene.

Instead of browsing through millions of members on general dating websites such as, and the like, it makes perfect sense to look for a man/woman of one’s dreams on a website that clearly speaks for each and every of its members as to which lifestyle, special hobby or interest etc. they select for themselves.

Of course, when someone wants to find a perfect date online, he or she should first think what exactly they are looking for in a relationship. By limiting to one’s choice, it can be quite easy to find a real match. For instance, if a person is a fan of music band or TV series, he or she will be more interested in meeting
a person who loves the same music band. A person with good culinary skills can bond well with someone who loves to cook. If someone loves to indulge in adventurous activities like trekking, he or she will definitely want their significant offer to share their interest.

Below we would like to present you with an overview of some dating websites in different niches to give you an idea of how it works:


AdultFriendFinder with its more than 40 million registered members claims to be the largest adult social networking site. It is a place where one can find local adult matches
who are ready for casual sex hookups.  Not many people like to go through the usual round of dating, especially when the idea is secret rendezvous and discreet fun. This casual niche website lets them get hooked with someone who is looking for the same pleasures.


Ethnic dating websites are immensely popular because they allow people to date with individuals who have common cultural and social experience. AsiaFriendFinder is an example of an ethnic niche dating site built to cater for Asian singles.


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A person who is seriously into fitness will rather want to date someone who is physically fit and who is ready to share the workout routine with their significant other, rather than tempt them with pastry and cakes. DateFitness is a nice example of an online dating service for people who are interested in sports and exercise.

Christian Mingle

ChristianMingle dating site helps religious people in finding their true mates in the secular world. The active online community at Christian Mingle unites Christian singles. What better way to
choose a life partner than among those who share each other’s faith.


This British website is for people who are not in the mood to commit to a full-time relationship. PartTimeLove helps find singles who do not mind going on dated on weekends, dedicating their weekdays to work or other activities, and expecting the same attitude from their partner. It’s all about respect for the time and freedom of another person.

Seeing as online dating industry is a huge revenue generating stream that remained unaffected during the recession, creating a niche dating website can be a good investment.

is not only about interests or social groups. Creating a dating website in a local area can be a clever move as well, because you will be able to better reach your audience and to promote your site offline among other things.

Best of all think of a niche that you yourself know the best and where you feel there is a lack of solutions.

Consider ready dating software by PG Dating Pro. It is flexible and can be customized to meet your unique requirements.

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