Archive for April, 2011
Enterprises and big companies are using social networking to keep in touch with clients, attract new customers, promote their brand and form communities. Public social networks are not very suitable for this as a corporation basically advertises someone else, trying to attract thousands of people to fan pages or into groups. At the end of the day, you do not own the database of your fan club, cannot export it. This may be a problem created later in the time
There are many issues to be addressed here: data security, brand promotion and growth possibilities. Public social networks do not allow that. The smartest solution is to own a social networking website and start building your own enterprise community there. You have a database, all you need is a set of options users would expect at any community site: profiles, registrations, user walls and connections, blogs, comments, uploads and galleries.
Ready-made enterprise social networking software PG SocialPrise has it all. It’s not a public social network or “software as a service” offer. It’s a turnkey enterprise community building software. The best thing is that you pay only once and can install your site anywhere you need: corporate servers or usual hosting. You have access to the source code and data, can manage users and site settings easily from online. Free support and installation are always there for you. Your enterprise community site is up and running, secure and available for modifications. Content is totally controlled. Brand is remembered and recognized. Read the rest of this entry »