New studies say that online dating is not only an efficient way of finding your would-be spouse, but also more cost-effective than the traditional methods of finding love.
Researchers tell us that about one-third of new marriages in the U.S. begin with an online meeting. And now, according to market strategists at ConvergEx Group, a New York-based global brokerage company, online data can also save a person thousands of dollars.
The ConvergEx folks, using data from statisticbrain.com, note the average courtship time for “off-line,” traditional
dating ahead of a marriage runs around 42 months – or two years longer than the 18.5-month, average dating-to-marriage cycle for people who meet online.
And using that data, they came up with a formula.
“At a conservative estimate of one date per week and a cost of $130 per date – $100 for a meal and drinks at a nice restaurant, plus $30 for two movie tickets and popcorn – the dating phase prior to an offline marriage runs up a $23,660 tab,” ConvergEx said.
“The average dating site customer spends just $239 a year for online memberships, which more than pays for itself to the tune of $12,803 in cost savings from fewer dates,” they continued. “Assuming you go Dutch, each party saves a touch over $6,400 in choosing the online route to marital bliss.”
online dating industry, meanwhile, reportedly brings in annual revenues of more than $1.2 billion.
Read more here.