What is actually so special about blogging?
It’s amazing how easily you can create and share your own content. You could not have dreamed about that some 20-30 years ago. It is a nice way to express yourself, share your knowledge and inspire people.
Blogging will ultimately improve your writing skills. Words can hurt, so when you master them, you will improve your social communications in real life as well. Writing about stuff will also improve your reasoning as you will need to structure your thoughts.
You will learn more by researching information that you are going to publish, meet new nice people along the way, and you may even make extra money with it. Blogging is very modern when it comes to promoting your site and your site services.
Of course, when you start your blog, you need to take several technical things into consideration, namely: domain, hosting, and blogging platform.
As you own a dating website, you most likely do not have to bother with domain name and hosting, because you already have them for your dating site and you’d broken your head about these things before. The most logical step would be to put your blog into a subdirectory on your dating site domain, as in datingsite.com/blog or datingsite.com/dating-advice, or create a subdomain for that, as in blog.datingsite.com.
So, you only need to select a blogging platform of which there are quite a few. Take WordPress for example. It is known worldwide and offers thousands of plugins.
Tumblr is good for publishing photos and short messages. It is free as well and what is more, it hosts your blog on its own servers, so you are fully covered here.
Check some more blogging platforms here: http://www.digitaltrends.com/social-media/best-free-blogging-sites/
And here we come to the most crucial question. What are you going to write about?
You are going to start a dating blog. It sounds pretty limited in choice of topics, but there can still be quite a lot of themes to cover, and you can even want to concentrate on just one:
It can be success stories of your site members;
Or it can be your way to success as a dating site owner, right from the start to where you are now, all ups and downs, considerations and choices (kind of a public diary);
You could collect relevant news and offer your own comments, as in http://onlinepersonalswatch.com/ ;
It can be some dating advice, and more.
The most important thing about blogging is consistency. Your readers will expect regular posts, at least 1-2 times a week. They will also expect something new and interesting to learn, or some tips and tricks to use.
Check this great material to find out how and where you can start promoting your blog and with it, your dating site: http://smallbiztrends.com/2012/12/places-to-promote-your-blog.html
Personally I find regular updates to be the most difficult thing about blogging, and at the same time, the most motivating thing, as it teaches you discipline and ability to concentrate on your thoughts and find inspiration in tiniest details.